about us
EWADARA is dedicated to ethical & sustainable fashion brands in Africa.
EWADARA enables you to shop online from all over the world a wide selection of fashion, beauty and lifestyle items made in Africa by the best designers of the continent offering a diversity of genres, objects, styles, designs mostly handmade with ancestral techniques or inspired by African lifestyle.
Our impact
EWADARA is a responsible company concerned about its social and environmental impact and helps to convey the concepts of sustainability and responsibility to its employees, customers and its brands and designer-partners. As part of this, EWADARA supports job creation through its activities as well as with qualified influencers and personal shoppers based in Africa and around the world.
A high-quality based screening of brands
All the brands and designers featured on EWADARA have been carefully selected following best-in-class criteria related to the sustainability of the products on its whole life-cycle, from the creation and manufacturing to the packaging and home-delivering. To find out more about our ethical and sustainable’s criteria, click here.

Wherever you are, you have now a direct access to ethical & sustainable fashion
products made in Africa enabling their designers to be fully integrated to the global trade.

OUR ETHICAL & SUSTAINABLE CRITERIA
FOR A MEANINGFUL SHOPPING

Product impact
Handmade

Unique products crafted by African designers' hands

Organic

Organic product made from materials produced by organic agriculture such as cotton, kente..

Local

Local products are produced within a short distance of where its are consumed, often accompanied by a social structure.

Recycled-content

Products manufactured with recycled materials

People impact
Job creation

A fashion house which participates to increase the number of formal jobs in a local economy

Women Empowerment

Some initiatives have been implemented in the fashion house to support women’s economic independence

Capacity Building

The fashion manufacture is committed to build capacities for women & youth on different steps of its value chain: sewing, shoemaking, stitching, knitting etc..

Consumers impact
Fair Prices

A price acceptable to both the buyer and the seller, often one that reflects the current market value

Quality Certified

A product which meets at the same time the customer satisfaction and the requirements and needs of the customer under specified standards and specifications

Personalized customer service

Ewadara and the designers commit to make the efforts needed to meet customer's specific expectations in terms of delivery, purchase, size, color, shape or packaging